The Emotions that Make Marketing Campaigns Go Viral
The transition of marketing campaigns from communicating toward consumers to communicating with consumers is an important distinction that has many traditional businesses thrown through a loop. The efficacy of standard marketing practices is steadily decreasing, and the consumers are responding to a more interpersonal approach with surprising fervor. Brands are now publishing more content and displaying human characteristics in order to connect more with their target demographics, and going viral can mean the difference between the success of a newly emerging business and the absolute destructive failure of such a company. There are more than 5.3 trillion ads displayed online per year, which makes the odds of going viral relatively slim, even for preexisting companies with staunch brand recognition. So, how is one small company supposed to cut through all of the noise and advertisement pollution of social media and go viral? Studies have shown that emotional engagement is the number one factor for a successful viral campaign.
Read More