The Influence of social validation on YouTube: a Behavioral Insight
In the realm of social media, numbers speak volumes. On platforms like YouTube, the number of views and likes a video garners can significantly influence user behavior. This phenomenon, known as “social proof,” is a powerful psychological principle that can shape the way we perceive and interact with online content. This study delves into the importance of social proof on YouTube and its implications for both users and content creators.
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