A viral video is one that can be used for educational enlightenment, creating social awareness, entertaining or used for marketing. Whatever purpose it is meant for, the objective behind such video is for it to go viral and gain popularity. What makes a video go viral to achieve any of the aforementioned goals? Let’s take a look at each of them.
It is Generally Appealing
A viral video is one that piques the interest of the majority. Everyone finds such video interesting. It can’t be unevenly appealing; one part of the viewers can’t find it interesting while the other finds it irritating. It has to be universally enthralling.
It Stimulates Emotions
The tendency of a video to make an effect on viewers’ emotions increases its propensity to go viral. A video that makes people become emotional makes them see a reason why they should share it for others to view. Humans are naturally emotional and like things that will things that will arouse their emotion. An example of such viral videos is funny baby videos and tragic love videos. It has a way of arousing one’s emotion hence, the rationale behind its vitality.
It is Short and Clarified
Viral videos are short and simple. Most viral videos are not more than 3-5 minutes. The message it has to pass across its viewers is/are short and explicit. They easy to understand by anyone that watches such video.
They Are Sharable
A video that cannot be shared by viewers cannot be popular. A viral video feeds on this tool to achieve prominence. They are easy to share across different online platforms such as Facebook, YouTube, Twitter and other notable Social Medias.
There you have it! These are the features that make a video viral. You can incorporate any of these into your new video you intend making viral.
